How To Attract New Sponsors for Your Virtual Events

by | Oct 17, 2022

Sponsorships remain one of the primary ways to fund events, including virtual events. Especially in this post-pandemic world, when generating profits from ticket sales is increasingly becoming more challenging, securing sponsorships for your virtual events can make or break your virtual event’s ability to generate income. In some cases, sponsorship is so critical that it’s impossible to host the event without it.

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging)


“Making the right impression to prospective new sponsors for your event is crucial”

With that being said, in this article , you’ll learn all you need to know about how to attract new sponsors for your virtual events, as well as some actionable tips and tactics for securing virtual sponsorships.

Virtual Event Sponsorship: What are Sponsors Looking For?

It’s important to remember that sponsorship is a two-way deal: you need these sponsors to fund your event, but on the other hand, they’d like something of value by partnering with you (and your virtual events.)

So, what are these values they are looking for in a virtual event? Why would they want to partner with you and fund your event?

While different sponsors may have different reasons for financing an event, most of them have at least one of these three main reasons:

Promote their brand (building brand awareness): sponsors fund events for the chance to amplify their brand exposure and build awareness among your event’s attendees.
Connect with leads and prospects (lead generation): find and connect with your event’s attendees and convert them into leads while establishing their thought leadership and credibility in the niche.

An empty view of the ‘smartie tube’ pedestrian walkway at the Scottish Event Campus (SEC), Glasgow

 

Sell their products or service at your events (direct sales): pretty self-explanatory, selling their products or services to your event’s attendees during and after the event to generate revenue.
So, when developing strategies to attract new sponsors for your virtual events, the key is to be able to communicate your event’s value in these three areas so you can convince them to finance your event.

INSPIRATIONAL VENUES & EVENTS

A big Thank you to our wonderful host, Harrison Sutherland-Brook , for welcoming the team to the London Hilton on Park lane last week! The team had an amazing time exploring the events spaces which included the casually luxurious Revery Bar, The Grand Ballroom and it’s Foyer (which can host up to 1250 guests for a standing reception), The Crystal palace Suite, The Harvest Suite, The Wellington Ballroom and some of the smaller meeting rooms (of which there are 16). The team were then treated to a bespoke cocktail-making experience in a suite, followed by dinner in the hotel’s Modern- British Restaurant, Park Corner Brasserie which overlooks Hyde Park. After a delectable dinner the team then got to spend the night in one of the 453 beautifully elegant, newly refurbished bedrooms and woke up to a delicious breakfast before departing.

A big Thank you to our wonderful host, Harrison Sutherland-Brook , for welcoming the team to the London Hilton on Park lane last week! The team had an amazing time exploring the events spaces which included the casually luxurious Revery Bar, The Grand Ballroom and it’s Foyer (which can host up to 1250 guests for a standing reception), The Crystal palace Suite, The Harvest Suite, The Wellington Ballroom and some of the smaller meeting rooms (of which there are 16). The team were then treated to a bespoke cocktail-making experience in a suite, followed by dinner in the hotel’s Modern- British Restaurant, Park Corner Brasserie which overlooks Hyde Park. After a delectable dinner the team then got to spend the night in one of the 453 beautifully elegant, newly refurbished bedrooms and woke up to a delicious breakfast before departing. ...

A big thank you to our wonderful host, Ronan Kingston, for welcoming us to The Waldorf Hilton last week! The team had a great time exploring the venue, starting with the main boardroom with its grand fireplace and oil paintings, then onto the timeless Palm Court with glass ceiling and original marble flooring, Adelphi event spaces 1,2 & 3, The Aldwych suite meeting room and then onto a few of the 298 beautifully elegant bedrooms before an exquisite meal at the hotel’s Homage Restaurant. This hotel caters for an array of events from meetings for 8 to a Cocktail Reception for 500 guests, making it the perfect venue for your next event!

A big thank you to our wonderful host, Ronan Kingston, for welcoming us to The Waldorf Hilton last week! The team had a great time exploring the venue, starting with the main boardroom with its grand fireplace and oil paintings, then onto the timeless Palm Court with glass ceiling and original marble flooring, Adelphi event spaces 1,2 & 3, The Aldwych suite meeting room and then onto a few of the 298 beautifully elegant bedrooms before an exquisite meal at the hotel’s Homage Restaurant. This hotel caters for an array of events from meetings for 8 to a Cocktail Reception for 500 guests, making it the perfect venue for your next event! ...

IT'S FIND ME FRIDAY 👀⁠
⁠
This week we boarded a plane and flew to Vienna! ⁠
This historic building in the heart of the city is a luxurious boutique hotel with 111 rooms and suites. The Hotel boasts a wellness spa, a restaurant, a bar and coffee shop, five meeting rooms, 6 opulent state rooms and an impressive variety of art hanging on the walls. They bring artistic perks to guests by having an exclusive partnership with the Belvedere Museum whereby you enjoy complimentary entrance when staying at the hotel.  The Event spaces can accommodate between 10 and 200 guests so whether you are planning a launch, board meeting or conference, this venue caters for all occasions.⁠
⁠
Take your guesses below 👇🏼⁠
⁠
#findmefriday⁠
#inspvenuesloves⁠
⁠

IT`S FIND ME FRIDAY 👀⁠

This week we boarded a plane and flew to Vienna! ⁠
This historic building in the heart of the city is a luxurious boutique hotel with 111 rooms and suites. The Hotel boasts a wellness spa, a restaurant, a bar and coffee shop, five meeting rooms, 6 opulent state rooms and an impressive variety of art hanging on the walls. They bring artistic perks to guests by having an exclusive partnership with the Belvedere Museum whereby you enjoy complimentary entrance when staying at the hotel. The Event spaces can accommodate between 10 and 200 guests so whether you are planning a launch, board meeting or conference, this venue caters for all occasions.⁠

Take your guesses below 👇🏼⁠

#findmefriday⁠
#inspvenuesloves⁠
...

IT'S FIND ME FRIDAY 👀⁠
⁠
This week we are at a Premium lifestyle Hotel in the creative heart of Hoxton. This hotel boasts 357 art-inspired rooms, a café, lounge & cocktail bar, stunning screening room & art gallery as well as 12 stylish meeting and event spaces on the 24th & 25th floors boasting incredible views over London. This venue is fully flexible and can cater for events up to 300 guests so whatever the occasion from boardroom meetings to launch party, team build to receptions or intimate dinner this venue has a space for any type of event, big or small!⁠
⁠
Take your guesses below 👇🏼⁠
⁠
#findmefriday⁠
#inspvenuesloves

IT`S FIND ME FRIDAY 👀⁠

This week we are at a Premium lifestyle Hotel in the creative heart of Hoxton. This hotel boasts 357 art-inspired rooms, a café, lounge & cocktail bar, stunning screening room & art gallery as well as 12 stylish meeting and event spaces on the 24th & 25th floors boasting incredible views over London. This venue is fully flexible and can cater for events up to 300 guests so whatever the occasion from boardroom meetings to launch party, team build to receptions or intimate dinner this venue has a space for any type of event, big or small!⁠

Take your guesses below 👇🏼⁠

#findmefriday⁠
#inspvenuesloves
...

A big thank you to our wonderful host, Hanna Wells, for welcoming us to Fazenda Bishopsgate on Monday evening! The team had a fantastic time exploring the venue, starting with Fino, the beautiful ground-floor bar, perfect for enjoying cocktails and wines in style. We also got to check out the mezzanine lounge, the main restaurant on the first floor, and the three stunning private dining rooms—perfect for everything from corporate events to celebrations. These rooms can host anywhere from 8 to 28 people privately, with guests treated to the delicious Pampas Menu, ideal for special occasions like wine tastings. We wrapped up the evening with some indulgent, mouthwatering South American cuisine—a perfect end to a perfect night!

A big thank you to our wonderful host, Hanna Wells, for welcoming us to Fazenda Bishopsgate on Monday evening! The team had a fantastic time exploring the venue, starting with Fino, the beautiful ground-floor bar, perfect for enjoying cocktails and wines in style. We also got to check out the mezzanine lounge, the main restaurant on the first floor, and the three stunning private dining rooms—perfect for everything from corporate events to celebrations. These rooms can host anywhere from 8 to 28 people privately, with guests treated to the delicious Pampas Menu, ideal for special occasions like wine tastings. We wrapped up the evening with some indulgent, mouthwatering South American cuisine—a perfect end to a perfect night! ...

At inspirational Venues, we love your feedback!  #inspvenuesloves  #Amazingteam

At inspirational Venues, we love your feedback! #inspvenuesloves #Amazingteam ...

IT’S FIND ME FRIDAY 👀⁠
⁠
This week we are ideally situated at a luxury hotel on Regent Street. This venue boasts 159 rooms and suites, 8 unique event spaces, 4 restaurants and 1 bar. The Ballroom can accommodate up to 250 guests and the boardrooms, private dining room, conference room and meeting rooms have a varied range of capacities from intimate and discreet to moderate. This venue offers an unparalleled range of event options from annual meetings, award winning afternoon tea service and private dining to glitzy and glamorous celebrations. With multiple venues with the latest technology and AV systems in place, an unmatched wine selection, a range of gourmet pleasures and culinary delights, this venue is THE place in London to convene, converse and celebrate an event to remember.⁠
⁠
Take your guesses below 👇🏼⁠
⁠
#findmefriday⁠
#inspvenuesloves⁠
⁠

IT’S FIND ME FRIDAY 👀⁠

This week we are ideally situated at a luxury hotel on Regent Street. This venue boasts 159 rooms and suites, 8 unique event spaces, 4 restaurants and 1 bar. The Ballroom can accommodate up to 250 guests and the boardrooms, private dining room, conference room and meeting rooms have a varied range of capacities from intimate and discreet to moderate. This venue offers an unparalleled range of event options from annual meetings, award winning afternoon tea service and private dining to glitzy and glamorous celebrations. With multiple venues with the latest technology and AV systems in place, an unmatched wine selection, a range of gourmet pleasures and culinary delights, this venue is THE place in London to convene, converse and celebrate an event to remember.⁠

Take your guesses below 👇🏼⁠

#findmefriday⁠
#inspvenuesloves⁠
...

Special thanks to the wonderful James Manion for hosting the team at the Conrad London St James last week. The team were treated to showings of their four restaurants and four beautifully lit meeting rooms followed by drinks and a delectable dinner. These rooms offer ample space to network, brainstorm, and build connections that last and can accommodate up to 300 guests.

Special thanks to the wonderful James Manion for hosting the team at the Conrad London St James last week. The team were treated to showings of their four restaurants and four beautifully lit meeting rooms followed by drinks and a delectable dinner. These rooms offer ample space to network, brainstorm, and build connections that last and can accommodate up to 300 guests. ...

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