Envision Your Entire Event by Defining Your Goal

by | Oct 20, 2022

By deciding what your corporate goal is, you’ll be able to: Identify your target audience: Corporations have multiple stakeholders, such as customers, prospects, employees, investors, community members, and more. An event goal will help you identify the right audience for your event. Know the stage of your buyer’s journey: If you decide to run a marketing or sales event, your goal will clarify the buyer’s journey stage you want to engage in.

Choose the correct type of event: As you know, there are different event types you can choose from. For example, if your goal is to increase brand awareness, you can plan a product launch. On the other hand, if you want to ensure better team cohesion, you can choose between various team-building events, such as retreats, dinners, parties, internal conferences, and more. In other words, your goal will determine the type of your event.

Design the event program: If your goal is to increase brand awareness, you may add more networking sessions to your program, enabling attendees to schedule meetings with your sales representatives.

Include suitable attendee engagement activities: Your event goal will help you decide how to design the engagement experience. For example, suppose your goal is to build a community within your industry. In that case, you may devise multiple co-creative activities, nudging attendees to engage and interact with each other.

It’s worth noting that the list isn’t exhaustive, as your goal may impact each decision you’re making while planning the event.

Types of Goals for Corporate Events

When it comes to corporate events, you can choose between two goal types:

Internal goals: Planning events focused on strengthening and nurturing the community within your corporation.
External goals: Running events to engage external stakeholders, nudging them to take a specific action. These external stakeholders can be your leads, prospects, brand community members, investors, and more.

→ Examples of internal goals
You may identify multiple internal goals, such as:

  • Encourage communication and teamwork between departments
  • Build trust and high-quality connections between your team members
  • Foster innovation and creativity, encouraging employees to think out of the box
  • Ensure knowledge transfer and communicate the strategy changes

And more

→ Examples of external goals
You may identify countless external goals, such as:

Increase brand awareness
Acquire new customers
Transform customers into brand ambassadors
Cross-sell or up-sell to existing customers
And more
How Many Goals Your Corporate Event Should Have?
Although you can define multiple goals per event, focusing on one goal only will help you increase the efficiency of your work. Let’s say, for example, your goals are to:

Attract high-quality leads
Transform customers into brand ambassadors
You can pursue different goals, designing an event for multiple audiences. However, you’ll see a decrease in efficiency.

Our core mantra, as an event agency, is to bring people together for the purpose of learning, activating, informing, rewarding and celebrating through live experiences. The landscape has immediately changed in our world of live events. Because the name of our company incorporates the very word “Inspire” we have gone to work to find solutions for our clients and the broader community because it’s crucial we adapt and innovate to stay true to this mantra albeit bringing people together in a virtual world for the short term.

We are really pleased to bring you 4 team-building solutions entirely run virtually and are designed for remote workers, learners, customers and teams. Fully customisable to any brand, theme or message we believe more now than ever in the importance of bringing people together in a well structured, productive, beneficial and most importantly fun way.

Check out our web page for further information: https://www.inspirationalgroupltd.com/virtual-teambuilding

If you are finding it challenging to engage and motivate your remote working community, staff, customers and stakeholders our team of events professionals are keen to help create, develop and deliver Virtual Team Building solutions.

We are willing, available and ever enthusiastic to speak with you and have cleared the diary for conference calls next week so please do reach out!

Tel: 0203 015 7581

Email: hello@inspirationalgroupltd.com

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